Captivating Us

Do you know what Shiseido is, Captivators? Shisheido is a personal care company originated from Japan. Its products are skin care, hair care, cosmetics and also fragrance. It is founded in 1872, which makes Shiseido as one of the oldest cosmetics companies in the world. It is the largest cosmetic firm in Japan and World's largest cosmetic company No. 5. Today, we will go beyond the surface and analyze what makes Shiseido this amazing by the Value Chain Metod. The Value Chain Method is divided into several parts, which are the Administrative, Human Resources Management, Product and Technology Development, Procurement, Inbound Logistics, Operation, Outbound Logistics, Sales and Marketing and Servicing. In this part, all of these parts will be each elaborated. Administrative Shiseido is having an aggressive investment in priority areas for sustainable growth. The total investment are projected to be more than ¥300 Billion, included ¥130 Billion in New Factories and Supply Chain Ma...

Before learning about Information System Strategy, we need to understand about business environment. We can understand the business environment by observing the Porter's 5 Forces. Let's break these forces one by one. Industry or Competitive Rivalry In this force, we are asked to understand our own industry.  We need to know the number of competitors inside the same industry. Let's say if we are selling clothes, we need to know who our competitors are in clothing or textile industry. The quality differences are not less important. Besides quality, there will also be other differences, including the uniqueness of the product itself compared to its competitors. We should also know about the switching cost, which is the cost of moving or shifting from our products to the competitor's product or vice versa. Threat of New Entry We need to know how easy it is for new competitors to enter the market and how much the cost is. Our business should also have the s...